How to Calculate Dropout Rate for your website / app
As the title says, this is just a way I came up with on how you can calculate the dropout rate of people who come / use your website.
Aug 8, 2011
Category: Internet
Posted by: reshwindblade
Okay this calculation i find it hard to put down into words so bare with me as I try my best to explain.
Let's assume there is 6 months in this calcuation ( we take last 6 months for example )
So there is Month 1,2,3,4,5 and 6
We calculate all the people who login in month 1,2, and 3. Then we make a comparison with all the people who login in month 2,3 and 4. We will convert the difference in to % . The calculation will go with like comparing month 2,3,and 4 with month 3,4 and 5, then later comparing month 3,4 and 5 with month 4,5 and 6. This way we will get the % of people who drop out from our website. Why I am using 3 months is to get a more accurate figure as 1 month is not really stable.
Let's assume there is 6 months in this calcuation ( we take last 6 months for example )
So there is Month 1,2,3,4,5 and 6
We calculate all the people who login in month 1,2, and 3. Then we make a comparison with all the people who login in month 2,3 and 4. We will convert the difference in to % . The calculation will go with like comparing month 2,3,and 4 with month 3,4 and 5, then later comparing month 3,4 and 5 with month 4,5 and 6. This way we will get the % of people who drop out from our website. Why I am using 3 months is to get a more accurate figure as 1 month is not really stable.